Marine Spotlight: Russ Sinacore, Head of Gtechniq Marine

At Marine Detail Supply Charleston, we love shining a light on the people and brands shaping the marine detailing industry. This month, we’re spotlighting Russ Sinacore, Head of Gtechniq Marine, who’s been at the helm of bringing cutting-edge coating technology to the boating world.

 

From Surface Science to the Sea

Gtechniq was founded in 2001 with a single mission: to use surface science to solve everyday cleaning and protection challenges. The early focus was on creating coatings that bonded on a molecular level, delivering unmatched durability and ease of maintenance.

Over the years, Gtechniq’s technology was adapted to industries where surfaces face intense stress, such as automotive and aerospace. If a coating can handle fuel spills, extreme heat, and high-speed wear in those environments, it’s no surprise that it performs just as well when brought back to the marine space. That cross-industry expertise gave rise to Gtechniq Marine, a line designed specifically to withstand the toughest challenges boat owners face: harsh UV rays, corrosive saltwater, and heavy day-to-day use.

 

Function First

When asked what sets Gtechniq apart from other marine detailing brands, Russ emphasizes the company’s function-first philosophy. “Our products are developed for function first. They’re built to bond at a molecular level, which means they last longer and perform better in real-world conditions,” he explains.

This scientific foundation makes Gtechniq stand out in a market often filled with short-lived waxes and cleaners. Instead of quick fixes, the brand invests in long-term solutions that deliver proven protection season after season. For boat owners, that means less time scrubbing and more time enjoying the water.

 

A Favorite Pick: Fabric Coat

Out of all the products in the Gtechniq Marine lineup, Russ has a clear favorite to recommend: Fabric Coat. Foam decking has become incredibly popular on modern boats, but it’s also prone to staining, spills, and heavy foot traffic. Fabric Coat provides an invisible shield that prevents stains from setting in and makes cleaning quick and painless.

“The benefits are clear the first time a spill wipes up without leaving a mark,” Russ says. Beyond foam decks, Fabric Coat can also be used on cushions, covers, and other fabrics, making it one of the most versatile entry-level products in the marine line. For new boaters or those just beginning to explore surface protection, it’s an easy and rewarding first step.


Lessons from Automotive and Aerospace

The marine line didn’t appear overnight. Gtechniq’s background in automotive and aerospace coatings directly influenced how its marine products were designed. In cars and planes, coatings must resist fuels, oils, heat, and friction — conditions far harsher than most boat owners will ever encounter.

That experience gave the brand a head start in solving marine problems. By adapting proven formulas to tackle salt, sun, and water exposure, Gtechniq created coatings that aren’t just “marine-specific”— they’re battle-tested in some of the toughest industries in the world.


Advice for Every Boat Owner

If Russ could share one piece of advice with every boater, it would be simple: consistency. “Regular cleaning and surface protection prevent damage from building up. Coatings like Fabric Coat or Ceramic Base & Top make each wash quicker and protect the boat long term.” In other words, it’s not about working harder—it’s about working smarter with the right products and habits.


Looking Ahead

With its deep roots in science and proven performance across industries, Gtechniq Marine continues to raise the bar for surface protection. And with leaders like Russ guiding the way, boat owners can trust they’re getting products designed to last season after season.

 

August 23, 2025 — Noah Corcoran